An excellent of example of living a brand can be found at “http://www.jeffturner.info.” Spend a few minutes on any of Jeff Turner’s websites and you will find a carefully cultivated brand. Jeff knows people, he understands packaging and he has excellent communication and marketing skills. However, the absolute best thing about the Jeff Turner brand… is that it is real. I have had the unique privilege of working with Jeff professionally and getting to know him personally. Whether you are a consultant, a colleague or someone Jeff bumps into on the street, you can expect, “what you see, to be what you get.” You can expect to be treated with courtesy and respect.

Whether you call it your brand, your reputation, your “street cred”, or integrity. “Living your brand,” means minding the gap between what you practice and what you preach. – Russ