The discovery, acceptance & management of life's gaps

File: Branding

2011-02-27 :: Russ Leseberg // Branding + gaps + thoughts
The Stranger in the Zebra Suit

When I got up this morning I had no idea who Daniel Rothamel, aka: The Real Estate Zebra, was. Less than 8 hours later… I started following him on Twitter, @RealEstateZebra, asked to connect on LinkedIn and found myself blogging about him. Why… you ask? Spend a couple of hours reading what his friends and [...]

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Real Estate Zebra’ hit with trademark suit Real estate agent and blogger Daniel Rothamel — known for years to his readers as the “Real Estate Zebra” — has been hit with a trademark infringement lawsuit by a company that produces a “Zebra Report” and “Zebra Blog” to market its services to real estate agents. Would [...]

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2009-07-27 :: Russ Leseberg // Branding + gaps
Living Your Brand

Years ago, I heard a great story. The speaker entitled her discourse, “Integrity of Design.” She told of an experience she had when shopping for household lighting. While browsing the showroom floor she happened upon a beautiful wooden lamp. She was excited to have found what she was looking for and imagined how beautiful the [...]

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