The discovery, acceptance & management of life's gaps

Countdown to iPad – Super-Reader (Use Case 44)

Tuesday 30 March 2010 - Filed under gaps + mobile + Technology

Defender of Innovative Thought

Defender of Innovative Thought

Sleeker than a common e-reader.
More colorful than the gloomy Sony.
Able to speed through content with a single swipe.

Look! Up in the sky!
It’s a Nook. It’s a Kindle. It’s Super-reader!

Yes, it’s Super-reader – strange visitor from Infinite Loop who came to Earth with powers and abilities far beyond those of mortal devices. Super-readerexceeding your ability to understand how it works, sort of magical, and who, disguised as iPad, so simple… so thin… so light… yet so capable… is changing the way we do things everyday, without so much as a pointing device.

Upcoming Episode
• iPad Day One – April 3, 2010

Previous Episodes
• Pilot – Apple iPad Keynote – January 27, 2010
• Wall Street Journal – Barnes & Noble Plans iPad App – March 11, 2010
• Computerworld – Amazon preps Kindle app for iPad – March 22, 2010

iPad - every other reader’s kryptonite

Credit: Taking a great deal of literary license in the creation of this post, I fused the prologue of 1952 TV series, Adventures of Superman, and excerpts of Jony Ives, Apple’s SVP of Industrial Design, and Phil Schiller , Apple’s SVP of Worldwide Product Marketing, taken from Apple’s iPad video.

Countdown to iPad Series – There are countless articles and posts citing what the iPad isn’t or won’t be good at. We think they are wrong. Join us as we celebrate the countdown to iPad’s debut by posting a daily iPad use case. Think of the possibilities!

We have many iPad use case scenarios queued up, but could always use more. Please comment and share your iPad ideas below.

iPad – Copyright © 2010 Apple Inc. (

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2010-03-30  »  Russ Leseberg


  1. SUPER READER | Quality Products Blog
    7 July 2011 @ 5:39 am

    [...] super reader [...]

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