The discovery, acceptance & management of life's gaps

Living Your Brand

Monday 27 July 2009 - Filed under Branding + gaps

Years ago, I heard a great story. The speaker entitled her discourse, “Integrity of Design.” She told of an experience she had when shopping for household lighting. While browsing the showroom floor she happened upon a beautiful wooden lamp. She was excited to have found what she was looking for and imagined how beautiful the lamp would look in her home. Upon closer examination she discovered that it made a hollow and distinctively plastic sound when tapped upon. The speaker expressed frustration at being tricked, as the lamp was simply not what it pretended to be. The moral of her story was simple, we should to be the same on the inside as we are on the outside. We need to “live our brand.”

An excellent of example of living a brand can be found at “” Spend a few minutes on any of Jeff Turner’s websites and you will find a carefully cultivated brand. Jeff knows people, he understands packaging and he has excellent communication and marketing skills. However, the absolute best thing about the Jeff Turner brand… is that it is real. I have had the unique privilege of working with Jeff professionally and getting to know him personally. Whether you are a consultant, a colleague or someone Jeff bumps into on the street, you can expect, “what you see, to be what you get.” You can expect to be treated with courtesy and respect.

Whether you call it your brand, your reputation, your “street cred”, or integrity. “Living your brand,” means minding the gap between what you practice and what you preach. – Russ

Tagged: »

2009-07-27  »  Russ Leseberg

Talkback x 13

  1. Floost
    2 August 2009 @ 6:23 pm

    I liked it. So much useful material. I read with great interest.

  2. Bunker
    3 August 2009 @ 7:35 pm

    Valuable thoughts and advices. I read your topic with great interest.

  3. Sdanektir
    6 August 2009 @ 11:13 am

    Are you from San Diego?

  4. Vivalkakira
    7 August 2009 @ 6:15 am

    Good to see you’re doing some research to fill in the ???

  5. Ventego
    7 August 2009 @ 3:55 pm

    I added your blog to bookmarks. And i’ll read your articles more often!

  6. admin
    8 August 2009 @ 9:47 am

    No, why do you ask?

  7. Cornelius
    17 August 2009 @ 7:30 pm

    Very interesting and amusing subject. I read with great pleasure.

  8. Defiterka
    19 August 2009 @ 6:50 am

    Даа… Достаточно спорно, диспутировать бы с творцом…

    Google translated as: Hmmm … quite controversial, disputirovat would the creator …

  9. Crasty
    19 August 2009 @ 1:57 pm

    Hmm… I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.

  10. Arsento
    3 September 2009 @ 9:19 am

    Великолепно. Тема заинтересовала. Пошел серфить яндекс

    Google translated as: Excellent. Subject interested. I went surfing Yandex

  11. Krek.
    19 September 2009 @ 4:58 pm

    I had the same experience just a few minutes ago. I was going to read this very interesting weblog of this guy who has 51,000 followers on Twitter. And then I found out is was an empty shell. Just two posts. In five months.

    I wont be joining the followers.

  12. Russ
    19 September 2009 @ 5:11 pm

    They are right. I am way behind in my posts. Many people have asked that I get more up. I commit to you all to get back to it and update on a much more frequent basis. Thank you for your patience.


  13. Karen
    13 October 2009 @ 8:02 am

    Good reminder about authenticity.

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