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File: July 2009

Branding + gaps
2009-07-27 :: Russ Leseberg

Years ago, I heard a great story. The speaker entitled her discourse, “Integrity of Design.” She told of an experience she had when shopping for household lighting. While browsing the showroom floor she happened upon a beautiful wooden lamp. She was excited to have found what she was looking for and imagined how beautiful the [...]

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